Question 1

My CAC keeps going up. Is Meta just getting more expensive?

Accepted Answer

Usually not. The most common cause we see is too few ads, all aimed at the same small group of ready-to-buy customers. When 20 ads compete for the same 10% of your market, they wear out fast and every new customer costs more.

We fix it in two ways:

New creative every week, so your ads never go stale.
A push into the other 90% of your market: people who have the problem your product solves, but who haven't started shopping for a solution yet.

Question 2

Our ads look great but they don't sell. Why?

Accepted Answer

Polished product shots only reach people who already want your product. Most buyers need to see the problem, the story or the lifestyle before they care about the product itself. Our best-performing ads are rarely the prettiest ones. They're the ones that fit naturally into the feed and speak to a real pain point, and we find those pain points in your reviews, in your comments and on Reddit.

Question 3

I've been burned by an agency before. Why would this be different?

Accepted Answer

We hear this on almost every call. One founder told us his previous agency spent $439k on ads to generate $150k in revenue. That is possible when an agency gets paid whether you make money or not. Our model works the other way: Most of what we earn is a share of the profit we create for you. No binding contract, so you can leave whenever you want. If we don't make you money, we don't make much either.

Question 4

Will your ads look cheap or AI-generated? We care about our brand.

Accepted Answer

No. We adapt the style to your brand instead of pushing you into a template: Medical and premium brands get clean, professional statics and real creators. Brands that want it get authentic founder stories and UGC that look like normal posts in the feed rather than ads. If your industry has advertising rules (supplements, skincare, health), we work from your compliance guidelines before we write a single script.

Question 5

How do you test without wasting our budget?

Accepted Answer

We test ad ideas with cheap static ads first. Only when an idea proves it can sell do we spend money turning it into video. When we find a winner we make it go further: we write new hooks for it and film the same script with different creators to reach new audiences.

Question 6

Do you only do Meta?

Accepted Answer

Yes, on purpose. We focus only on Facebook and Instagram ads for ecommerce, so all our testing data and experience comes from one platform. Most brands get more from mastering one channel than from spreading a small budget across four.

Question 7

Who actually works on my account?

Accepted Answer

A specialist team, not a junior account manager: A media buyer who knows ecommerce numbers. A creative strategist who turns your data into ad angles. An in-house video editor, so nothing waits on a freelancer. Oskar, our founder, directly on strategy.

Question 8

Will I understand what you're doing with my money?

Accepted Answer

Yes. Every Monday you get a report with the numbers, what worked, what we cut and what we're testing next, in plain language. You also have direct access to the team in a shared Slack or WhatsApp channel, so you never have to wonder what your agency is doing.

Question 9

What happens after I book a call?

Accepted Answer

Three steps, and the strategy is yours to keep whether or not you work with us: Call one: we learn about your brand, your numbers and what's blocking you. Then we ask for view-only access to your ad account and analyse your data. Call two: you get a custom strategy with example ad concepts and a proposal.

We'll beat your #1 winning ad with
100 fresh creatives in 30 days,or you don't pay.

Do you run an active ecommerce brand?

100 scroll-stopping ads, engineered from your #1 winner.

Answers before you ask

We'll beat your #1 winning ad with100 fresh creatives in 30 days,or you don't pay.